The Rise Affair Gala 2026 — The Kevin Minor Legacy Fund
Event and VIP experience strategy for a 1,000-guest gala headlined by Robin Roberts, anchored by a six-figure fundraising goal.
1,000 guests. A national keynote. Zero margin for error.
Challenge
The Kevin Minor Legacy Fund needed an event and guest experience strategy worthy of a room this size and a keynote this high-stakes. We owned event strategy end-to-end — including securing the digital auction platform that anchored the night's fundraising — and set the guest experience strategy around Robin Roberts' keynote, treating hospitality as a fundraising lever, not a logistics afterthought.
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Results
Six-figure donation and personal commendation
The gala contributed to a $500,000 donation total — and earned personal commendation from Robin Roberts' team for professionalism under one of the highest-visibility rooms of the year.
