Bee Love Buzz Honey & Beer Tasting Fundraiser
Flagship annual fundraiser strategy and on-site experience design for NLEN/Beelove Cafe — including a brewery tour activation that became the night's standout moment.
A brewery tour that wasn't on the plan became the thing everyone talked about.
Challenge
NLEN/Beelove Cafe needed their flagship annual fundraiser to do two things at once: reflect the organization's mission and hit an ambitious fundraising number. We designed the presentation deliverables that carried that mission through the room, then scouted a brewery location and built out live group brewery tours with the co-owner as part of the guest experience — not a logistics add-on, a moment.
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Results
The numbers followed the experience.
150 attendees. Fundraising goal exceeded by $25,000. And a measurable lift in Beelove product sales the month after — proof the night drove momentum well past the event itself.
